Although SingTel has a combined mobile subscriber base of 185.3 million customers from its own operations and regional associates at the end of May 2008, competitors like StarHub and MobileOne are still hot on her heels. As such, competitors will go all out to match or even perform better than SingTel. Both Starhub and M1 also provide onlin shopping experience to its customers.
In order to outperform its competitors, SingTel should regularly maintain and update its website so that it does not become obsolete soon. It should also stay attuned to its customers’ changing preferences and lifestyles.
SingTel has evolved from being a telecommunications company to being a lifestyle hub which provides its customers with latest updates on products anytime, anywhere. It is no doubt that SingTel has become one of the leaders in Singapore E-Commerce industry.