Non-Internet savvy people or customers who have no IT background may find online shopping not secured enough. They do not have sufficient knowledge about the advanced technology in Internet security and thus, prefer to make purchases the traditional way by going down personally to SingTelShop brick and mortar outlets.
Customers who have lack of trust for the online SingTelShop products may also feel that they are not guaranteed high quality and problem-free products if they purchase them online as they cannot "touch" and "feel" the products.
In addition, not all customers will read through the Terms and Conditions that are tagged along with every transaction they make. Some customers do not even have the optimal literacy level and legal knowledge to go through and understand all the information under the Terms and Conditions.
All customers who wish to make purchase on the website have to register an account first. This procedure can be very troublesome for some who dislike filling in long forms. Customers who also have registered for various accounts online may also have a hard time remembering the passwords for their accounts.
Due to the above weaknesses, customers still prefer to head down to the SingTel shops personally and have face to face contact with experienced sales assistants who can advise them better. As a result, the online SingTelShop might not be able to capture their desired level of audience on their E-Commerce website.
Despites advancements in technology, there is still a risk of IT security being compromised. The Internet is not 100% foolproof and there are still hackers lurking in cyberspace. Thus, as much as SingTel wishes to maintain a high level of security, they are not 100% guaranteed against Internet hacking or virus attacks. As a result, IT programmers in SingTel should regularly update themselves on the latest technology and keep their anti-virus software updated to minimize such IT infringements by hackers.