Key Characteristics

Corporate colours

As Singapore first telecommunications company, SingTels corporate colours are similar to Singapore national colours (red and white), which bear a sense of belonging to the nation. By using the national colours in their website and corporate logo, SingTel helps its consumers to closely associate themselves to Singapore. This also boosts Singapore aim to become a global media hub, with SingTel leading Singapore to become one of the key strategic media centres in the Asia-Pacific region

Security

The main security feature of SingTel E-Commerce website is the VeriSign Securitisation which comprises of Encrypted Data Transmission and Identity Verified, a feature supported by Singapore Telecommunication Limited. SingTel ensures that all transactions made at the SingTelShop payment server are highly secured, with the support of the latest technology available today.

Secure Sockets Layer (SSL) software is the industryĆ¢€™s standard and among the best software available today for secure commerce transactions. It encrypts all of your personal information, including credit card number, name and address, so that no one else would be able to hack through and view your confidential information despite the information being transmitted via the Internet. SingTel also provides instructions on how to ensure the security of the consumers Internet browser.

Customers interests are also kept in mind when SingTelShop requests for their confidential information for verification of purchase and delivery purposes. The privacy policy that SingTel adopts ensures that they will not give or sell their customers' information to any data-collecting agencies or external companies for marketing or solicitation purposes.

Thus, customers are assured that they would not be receiving spam or unsolicited junk emails.