Investor Relations
Being the largest mobile network operator in the Asia Pacific outside of the People's Republic of China and whose owner is none other than Temasek Holdings, which manages a portfolio of about S$185 billion and focuses primarily in Asia, SingTel does have a very high level of reputation for consumers to rely on.
Website
SingTel well programmed and user friendly website ensures its customers a glitch and hassle free online shopping experience. The website is simple and organized with product information being categorized into proper headings to ensure that customers will be able to locate information with ease. A website that is cluttered with disorganized information may turn off potential customers as they are faced with the frustration of not knowing where to start looking for their information from. Thus, it is important that information online should be kept at a digestible amount, which provides customers with what they want but also allows them to understand without wasting much time.
The website also has clear pictures of the equipment that they are selling, which is very important for online shoppers as the pictures are the only clue to what they are going to purchase, since they are unable to touch and feel the products prior to the purchase.
The loading of the website is also generally efficient. Thus, customers who have a lower bandwidth are also able to enjoy their online shopping experience without the anguish of waiting for the pictures to load. This is a major turn-off when customers have to wait for some time before they can access the information. As a result, SingTel may again lose potential customers if they do not ensure that customers of different bandwidth can access their website with ease.
Most importantly, as many other online websites have also included, there is a sitemap of the SingTelShop website. This allows customers to explore the website in one glance so that they would not be too lost in the website. It is a good starting point for first time users who are making their first purchase at SingTelShop online.
With the online SingTelShop being established, customers will have an alternative to surf for the latest product information and promotions. They will also be able to make purchases without having to make personal trips down to the nearest SingTel Hello Shop and waiting for the Hello shops assistants to attend to them. The website overcomes the restriction of time and space by allowing customers to shop around the clock in the comfort of their homes. It is also a value added service for customers who are unable to step out of their homes, thus bringing them convenience.
An incentive for customers to turn to online shopping would be regular online promotions which are only applicable to customers who make their purchases online. Customers who make their purchases online will also enjoy free delivery of their purchase products right to their doorstep.
Despite being an online website, SingTelShop ensures 2-way communication with its customers. Besides providing information of products online, SingTelShop also has FAQs for customers to refer to should they have any enquiries. If customers are still in doubt, they can also call the SingTel hotline or email their enquires. This further strengthens SingTel aim of providing value added services to customers without being limited by time and space.